On Leisure Theory In The Field Of Cultural Spirit :: Culture China Essays

On Leisure Theory In The Field Of Cultural Spirit ABSTRACT: China, with a large population, has its own characteristics in establishing new values for leisure. One of the most vital characteristics of leisure is that family is considered as its main subject. Therefore, strengthening the family culture has become a new conception of leisure. In the countryside, about 85 percent of the villages and towns have set up various entertainment and leisure places which reflect the family culture. In cities, people have a new conception of residence which pursues a community culture that respects people's rights and advocates an harmonious integration of human beings and nature. Meanwhile, the leisure culture has been enriched by a plan that includes bodybuilding for everyone, reading clubs, family politics studies, art appreciation and environmental protection organizations comprised mainly of volunteers. New value of the leisure of humankind is coming into being in various fields. In the 20th century, one of the greatest contributions of science and technology to the mankind is that it has freed the human beings from heavy physical labor and given the people full leisure time. With the coming of the digital era, most of the future life and state of living of the mankind will be spent in leisure time. Therefore, leisure has become an important part of the human social activities. What is leisure? What kind of inner links exist between leisure and the quality of the human life? What enlightenment can we gain from leisure, which is an implication of cultural spirit? What kind of value of leisure shall we have in the future? All the above questions need our careful consideration. Leisure refers to the time the people have after they finish necessary social labor, which is based on reduction of man-hours. Leisure is a form of the state of human life, generally including eliminating physical fatigue and gaining spiritual comfort. With the development of science and technology as well as the social advancement, leisure has provided conditions for the rich spiritual life of the people. It is said that recreation will free the people from labor. On the one side, the hardness of labor will weaken due to longer rest and recovery time; on the other side, recreation should play a role in compensating the pains caused by labor to the people, helping them find back the possibility of the physical and spiritual balance damaged by labor.

The True Nature of King Leopolds Congo Essay -- King Leopolds Ghost

As the Scramble for Africa intensified, it became clear that certain fundamental rules had to be established; with this purpose in mind, Bismarck formed the Berlin Conference in November, 1884 (Hochschild, 84). Despite not being present at the conference, Leopold made out quite well. He gained the seaport Matadi and all the land required to build his railway from that port all the way around the rapids to Stanley Pool (Hochschild, 86). Leopold was able to gain so much because he successfully maintained the notion that this colony would be a free trade zone for Europeans; they still did not realize that he alone had a trade monopoly of the region (Hochschild, 86). The conference ended in February, 1885 and in May of that year, â€Å"the king named his new, privately controlled country the État indà ©pendant du Congo, the Congo Free State† (Hochschild, 87). In 1890, an African-American named George Washington Williams discovered for himself the true nature of Leopold's Congo. Williams' path to the Congo took a curved route; he was a former soldier who earned a theology graduate's degree from Howard University, was a newspaper writer and founder, as well as a former politician and historian (Hochschild, 102-105). After being introduced to Henry Shelton Sanford during his lobbying campaign in Washington, Williams himself became enthused with the Congo and saw there an opportunity for African-Americans (Hochschild, 105). He met with Leopold for an interview, where he was as enchanted by the king and his noble mission in Africa as all who had come before (Hochschild, 106). While attempting to recruit young, black Americans for work in the Congo, he was faced with questions regarding life there; realizing his own ignorance, he perso... ...son author Adam Hochschild claims for writing King Leopold’s Ghost was â€Å"to show how profoundly European colonialism has shaped the world we live in† (Hochschild, 318). He issues a note of caution regarding the causes of the widespread despair in the Congo; that colonialism alone is insufficient to explain these terrible results, and in attempting to label it as such, ignores the myriad of other causes that create havoc and repression around the world (Hochschild, 318). Some of these other factors that have prevented African nations to become prosperous and peaceful democracies are the oppression of women, the apotheosis of militia leaders such as Mobutu, and the continuation of slave-culture (Hochschild, 318). Works Cited Hochschild, Adam. King Leopold's ghost: a story of greed, terror, and heroism in Colonial Africa. Boston: Houghton Mifflin, 1998. Print.

Death and What Next? Essay

A living human can only be one hundred percent sure of one thing, that is that there is life on Earth. Although there is believed to be an afterlife some people may think that the idea of an afterlife has been made up to make people feel easier about death. In a way I believe that this is both true and false. I think that often an afterlife is spoken about to comfort the emotions of people but I do believe that there is an afterlife in heaven. The one, most definite thing is that you will die. Some people believe that the person you are during your life determines whether you will go to heaven or hell and this is decided by a supreme power. Suggestions say that the ‘Afterlife’ gives justice for what has happened in a person’s earthly life. Most religions believe that something happens to us after we die, for Christians our destination after death is Heaven or Hell whereas in the Old Testament of Judaism, Jews believed in a place called ‘Sheol’ meaning ‘Pit or ‘Grave’ The basic principles of life after death for the Christian Faith is that if you have had a ‘Good’ life on earth then you will enter heaven but if you have had a ‘Bad’ life on earth then you will surely go too hell. But what about Salvation? Salvation is the confession of sins even at the very last moment. This would mean that as long as a Christian confessed his sins too God and was truly sorry for his actions then they would be allowed into Heaven regardless of their life on earth, thus inferring that everyone has the chance to enter heaven, if such a place exists, as long as they are able to confess their sins. It is often said that â€Å"Heaven is only for those who believe in Jesus Christ and who have received Salvation† I personally do not believe that heaven is only for those who believe in Jesus Christ because in today’s society, the church does not play as large a part as it has previously. People today have their own opinions, views and choices whereas is past years it has always been a custom to ‘Belong’ to a church. Most Christians, who believe in Jesus Christ and have received salvation, will in theory enter heaven. St Paul – â€Å"I am certain that nothing can separate us from his love; neither death nor life, neither angels not heavenly rulers†¦neither the world above nor the world below†¦ through Jesus Christ our Lord. I also don’t believe that God would ever refuse an honest, hard-working person into heaven based on the fact that they did not believe in him during their life on Earth. After all, they will be proved wrong when they enter heaven anyway. â€Å"Do not let your hearts be troubles, believe in God and also in me.† A Christian funeral is usually a burial or a cremation, the dead body is often taken by the undertaker where it is embalmed and then laid in a wooden coffin. The coffin is then transported to the church or crematorium in a Hurst which is a large car which is usually Black in colour. Before the body is buried or cremated a service is held to celebrate the life of the deceased. â€Å"We have entrusted or brother/sister to God’s merciful keeping and now we commit his/her body to the ground (or be burned). Earth to Earth, Ashes to Ashes, Dust to Dust in sure and certain hope of the resurrection to eternal life through Jesus Christ our Lord, who died was buried and rose again for. To him be glory for ever and ever†¦. Amen† This is the final statement made by the minister at the ceremony before the body of the deceased person is finally laid to rest. Some people may argue that there is Life after Death and others may argue that there is no life after death. None of this can possibly be proven true to people on earth. The only way we found out is to proceed through our life to the end where we shall find out. Personally I like to think that when I die it is not the end and I will go to ‘another’ place.

Asahi Breweries

Assignment 2 Asahi Breweries Case Analysis Anonymous Student #2 Professor John Stockmyer MKT517 WEB/Tuesdays 7:00-9:30 Asahi Breweries (Dry Beer Implementation) Introduction Asahi Breweries, Ltd. has been in the Japanese beer market since its inception in 1949 where it originated through the post-war breakup of beer conglomerate Dai Nippon, which at the time had a 75% market share. The only other existing Japanese beer company prior to the post-war era was Kirin, holding the remaining 25% market share. Asahi is one of four main beer manufacturers along with its competitors; Kirin, Sapporo and Suntory companies.Kirin, being the oldest and largest company of beer producers has historically been the leader in production, sales, and market share at ~ 60%; primarily through its experience enabling the company to identify market trends and develop expansive distribution centers. The Asahi, Sapporo, and Suntory companies have generally remained competitive for the remaining 40% market share . Traditionally, lager beer as been the choice of Japanese beer drinkers and Kirin has capitalized on that tradition for decades by producing lager as its primary beer product.However, by the early 1980’s consumer tastes began to change and they desired more variety in beer choices. To meet the demand, the three smaller companies developed and marketed their own brands of draft beer which in turn enabled the market share for that specific product segment to even out. Karin reluctantly followed while maintaining its position that lager was still the beer of choice. In order to differentiate itself from its competitors and create a niche for itself, Asahi has created a new â€Å"dry beer† to offer consumers hoping to capitalize on the changing tastes of beer drinkers.Asahi’s president, Hirotaro Higuchi, has decided to invest in the implementation of the new product. The decision must be analyzed whether to support the investment in the strategic development, produ ction, and marketing of Asahi’s new dry beer. Asahi’s Recent Strategies Asahi prides itself on its long history of beer production with continued quality and social commitment to its customers, employee relationships, business partners, stockholders, and local communities.Until 1982 change was almost nonexistent as the company continued to operate in the traditional modus of producing lager beer and was on the verge of becoming extinct in the market due to declining sales, forced early retirements, and low morale. At that time, Tsutomu Murai became the president bringing a new horizontal communication philosophy to the company. He implemented cross functional teams to improve the company’s image both internally and externally as well as improve quality within the organization. It was determined from research that consumer beer taste was changing and Asahi needed to respond.Risking backlash from traditionalists, the Asahi trademark was changed in parallel with th e release of the new Asahi Draft product, demonstrating management’s ability to identify and the willingness to respond to the changing market environment. This gave the company’s morale a sustained boost, but a short lived increase in market share and soon it declined. In 1986, Hirotaro Higuchi became the new president with a top down management philosophy and very hands on style decision making with the sole mission to increase profit.Riding the wave of the new draft beer product release and improved organizational functionality, Higuchi was willing to spend money to ensure the new product was a success and he implemented three drastic policy changes at the risk of erasing the company’s 1985 net profit margin of 1. 4 billion yen: †¢ Remove all old products from circulation at a loss to show commitment to the new product. †¢ Change raw material (malt) suppliers to German suppliers to improve quality at increased expense. †¢ Spend as much money on advertising and promotion until operating profit equaled zero.As quality improved and the advertising and promotional blitz increased, distributors realized Asahi was serious a contender and retailers started to push the draft product resulting in a 9. 7% increase in sales from the previous year. With the direction of its strong leadership and strategic vision, Asahi’s management and workers were willing to follow and implement change by going against conventional wisdom and positioning the company in 1987 with an overall market share of 12% and projected increase of 23% through 1990.Included in this projection, was the latest Asahi product development, â€Å"Super Dry† beer, which at first, Higuchi was reluctant to introduce into the market so soon after the release of Asahi Draft, but after tasting the product himself he decided to market the product resulting in a 33% sales increase in 1987. Higuchi now proposes an investment plan to increase brewing and packaging capacity by 30% at a cost of 230 billion yen over two years, 1989 -1990. DemographicsLager beer has traditionally been the product of choice for most of the pre and post WWII era consumers, mainly competitor Kirin’s customer base, but that segment has diminished resulting in a younger generation of beer drinkers preferring a variety of products including draft and dry beers. This has been proven through consumer research and taste tasting trials. It should not to be presumed that lager beer is obsolete has demonstrated by Kirin’s dominance of that market segment from the 1988 average monthly market share data of 42. 2%.This does suggest, however, that Asahi has an opportunity to compound on the market trend and gain market share in the new dry beer segment and younger demographic by creating a dry beer niche for itself, as demonstrated by the same data indicating Asahi with a 15. 4% average monthly dry beer market share versus Kirin, the closest competitor at 8. 0%. It should be noted that in January of that year, Asahi’s total beer market share was 11. 2 % and by November it had risen to 20. 5%; a 9. 3 % upward trend. Kirin’s market share decreased by 9. 8% during that same period. CompetitionAs stated in the introduction, Asahi has three competitors in the beer market, Karin, Sapporo, and Suntory: Kirin: One of the oldest, largest, and most diversified companies with an extensive distribution network. Strength in the beer market is lager beer, of which it holds a dominate market share. Still believes that lager is the Japanese beer of choice. Slow to respond to the trend of recent changing consumer preferences and promotes the stance that dry beer is a passing fad. Eventually Kirin released its own dry brand and its moderate success is due to the company’s size.Sapporo: Formed at the same time as Asahi after the dissection of Dai Nippon post WWII. Strength in the beer market is draft beer of which it leads in market share. Sapporo is probably Asahi’s closest competitor for total market share at 18. 8 %. Eventually followed suit and released a dry beer to compete, although lagging in the market. Suntory: Focuses on draft and malt beer products, of which malt seems to be declining as indicated by 0. 7 % market share. Suntory released a dry beer as well with minimal success. At this time the company ranks last in the beer market with a 5. 5 % market share.Legal/Political Factors †¢ All three competitors released dry products without product or packaging differentiation in hopes of capturing a percentage of the dry beer market and boosting sales. Asahi has challenged with intellectual property rights and the media attention has benefitted Asahi as the original dry beer creator and producer. This will help to secure Asahi has the leader in the dry beer market segment. †¢ The Japanese government monitors industries for potential monopolies, therefore Kirin cannot petition for increased mark et share at the risk of being divided into smaller companies. A new license is required to open new production plants. The Ministry of Finance regulates licenses and may restrict them where there is a potential for industry excess capacity. This will not be a factor has the competitors production will eventually decrease as Asahi’s production increases to match sales demand as indicted by market share trends. †¢ Distributors and retailers are required to have licenses and new licenses are limited. This affects all companies. †¢ The retail price of beer and liquor tax is also regulated by the Ministry of Finance.This affects all companies as well. Social Environment The Japanese beer consumer has been, for the most part, conservative when it comes to change. This is reflected in the lager beer market share data and the fact that it has taken ~ 30 years to introduce and accept a draft beer into the market. However, as the market has become global and consumers have be en exposed to more options and variety, their tastes and preferences have changed more rapidly as indicated from recent consumer research and taste trials.This change in consumer attitude will benefit the company that offers new and innovative products to the beer market such as Asahi dry beer. Economics/Financials Currently, Asahi’s relevant financials ratios are as follows: |Ratio |Calculation |1987 Total |1988 Estimate |1989 Projected |1990 Projected |Scale | |Operating Profit |Sales – COGS/Sales |3. 5 |14. 0 |16. 0 |20. |billion yen | |Net Profit |Profits after Taxes/Sales |2. 5 |4. 8 |6. 0 |7. 0 |billion yen | |Current Ratio |Current Assets/Current Liabilities |1. 6 |NA |NA |NA |ratio | |Working Capital |Current Assets-Current Liabilities |103553 |NA |NA |NA |million yen | |Debt to Assets |Total Debt/Total Assets |1. |NA |NA |NA |ratio | |Long-term Debt to |Long-term Debt/Total Stockholders' |0. 3 |NA |NA |NA |ratio | |Equity |Equity | | | | | |At first glance, th e proposed investments of 230 billion yen to increase capacity overwhelms the projected operating and net profits, although the projections of these are trending positive and are good indicators of a sound company. The current and capital ratios indicate that Asahi has the ability to pay its current liabilities by using assets and finance inventory expansion and operations without having to barrow. However, the leverage ratios are stronger indicators of Asahi being able to take on additional debt.The debt to assets ratio reveals that the company has not abused debt to finance operations, and the long-term debt to equity ratio indicates Asahi has the capacity to barrow additional funds when needed. Asahi’s Finance Director, Hiroshi Okada supports the data by stating that Asahi has undervalued assets worth approximately 700 billion yen and increased stock prices which secured an additional 100 billion yen enabling the company to invest with equity thereby reducing the investmen t risk such as excess inventory, excess capacity or chance of bankruptcy.Technology Technology has enabled Asahi to package and advertise its product in novel ways to capture consumer’s attention along with the great test of the dry beer product. It is unknown from the analysis if technology would help with the increase of production and capacity, although it is reasonable to assume that technological advances would help with construction, manufacturing, and distribution infrastructures through the use of computers and automation. RecommendationIn review of the analysis I recommend the proposed investment to increase capacity. Asahi’s management has proven it makes the right strategic decisions when faced with adversity while regarding the potential risks involved. The Japanese beer market environment is ripe for a new product as evidenced by the changing demographics and social environment. The competition is lagging in response to offering an alternative to beer cons umers’ desire for product variety and the legal and political policies do not constrain Asahi relative to its competitors.Ultimately, Asahi’s economic and financial position is found to be in agreement with absorbing additional debt to expand capacity. Combine the actual and projected upward trend in sales and market share, and the potential for a positive return is increased even further, whereas the risk factor for investment loss is reduced. What will be the likely competitive reaction, and how serious is the threat? Nice analysis. Overall Score: 98/100

Breaking the Rules

Every company has a set of rules and they should not be broken at any time, but flouting the rules to complete a customers request is not at all wrong, as it is nothing but good customer service, sensing the urgency of the request. Nancy was also rewarded on this basis only; because she took the matter into her hands, and did what she thought was right by reciprocating to the customers request even though she knew that she was breaking the rules. The only thing on her mind was that she wanted to solve the customer’s problem and didn’t want to lose a valuable customer.Her only thought was to provide good customer service to the customer who was in such urgency. The most important thought on her mind was that she should solve the customer’s problem at any cost, and she had to decide how to react, and the decision Nancy took was totally justified, even if she was breaking the rules. Her decision solved the customer’s problem, and he was able to get the spare part he needed on time. Nancy had other options also, she could have told the customer that no distributor was available at that time, and that she could not help the customer.She also could have told the customer that rules did not permit her to send the required spare part directly to a customer. She could also simply ignore the call, as if it had not come at all and got back to her work. Nancy knew that good customer service is always important for a customer to keep coming back to the same company, and Nancy who is a loyal employee of the company, did exactly what she thought was right and got rewarded for what she did. Breaking the RulesNancy was obviously a very good and loyal employee of the company that she was working for, because she did not think of the outcome of breaking the rules, but her most important thought was to provide prompt and good customer service. The manner in which she dealt with the situation is proof enough to judge her behaviour. She didn’t even think twice before writing a personal check for $ 150 to compensate the loss of the same amount to the company, as the distributor refused to pay the dealer, because he was not a regular dealer.This sort of action itself shows that the manner in which Nancy behaved and handled the situation was commendable even if that meant that she had to break the rules. Her loyalty and tactfulness were the main factors that influenced her very much while taking the decision. The reputation of any company should be the primary concern of each and every employee, nobody should behave or act in such a manner towards a customer, that it gives a bad reputation to the company.If the reputation of the company is at stake, than it is alright for an employee to break a rule, if he thinks it would improve the reputation of the company. In this manner the company can also try to modify their set of rules if the need arises. The employees should be encouraged to employ a particular strategy and to break an y particular policies the company has in order to provide good customer service. And such employees should also be properly rewarded for breaking the rules, while keeping in mind the company’s reputation and proper service to the customers.Any company which encourages employees to break policies is a very good company for the customers as well as its employees and investors. A good employee with tact for good customer service goes a long way in improving a company’s reputation. Breaking the Rules Breaking a rule is far better than creating a scene in front of a customer. If there is any rule in the company that has been made only to increase the profits of the company, and to avoid losses, and it does not favour the customer, then the company has to face the wrath of the customer.Therefore it is better to have rules made in such a manner that they also benefit the customer. Every employee should try to judge the rules of the company which are coming in the way of the g rowth of the company, and should try to bring this to the notice of the management, so that they can modify these rules. It is the responsibility of the employee to study each and every rule, and to see if the rules are still meeting the needs of the company, and if only a part of any rule is applicable, then they should try to change or rectify the remaining part of the rule, so that it benefits their company.The employee should try to solve a problem by first defining it, and seeing what needs to be done, to overcome the problem, voicing out the difficulties might help when any other employee might come out with a solution. If any idea is offered and an employee doesn’t like it, he can offer a different perspective to that problem. It is the job of the employee to always think of new strategies and methods to satisfy the customer and to provide better customer service. It is better to challenge the rules which do not add to an employee’s growth or the company’ s growth, than to accept them.Every company should encourage its employees to think in a diverse manner, and to not blindly follow the rules but be creative in their attitudes towards the customers, bending any rules which do not contribute to the growth of the company is very much necessary for the company as well as the employee’s career growth. Good customer service should be the main motto of every employee to attain the confidence of the management. References Customer Service Etiquette, Illium Software Blog, Retrieved on 18 November 2007, http://blog. iliumsoft. com/?p=54 Encouraging Independent Thought, Service Untitled, Retrieved on 18 November 2007, http://www. serviceuntitled. com/category/culture/ John Groth, Career Management: Break the Rules for Career Success, Articlesbase, Retrieved on 18 November 2007, http://www. articlesbase. com/career-management-articles/career-management-break-the-rules-for-career-success-262123. html Laurie Brown, When Good Customer Serv ice Rules go Bad, Retrieved on 18 November 2007, http://www. babyshopmagazine. com/fall07/when-good-customer-service-rules-go-bad. html

Dramatic Devices Essay

How Does Miller Use Dramatic Devices to Show the Impact of the Arrival of Marco and Rodolfo in this scene?  In the play ‘A view from a bridge’ Miller uses many dramatic devices in many scenes. I am going to be looking at the dramatic devices miller uses to show the impact of the arrival of Marco and Rodolfo.  In the early 1950’s Italy was a very poor country because the economy was very slow to grow particularly in the south which was less industrialised. This meant that many Italians left Italy for America with the help of dockyard owners who knew that they may well get cheap labour from immigrants until they had paid for their passage over to America. Once they had paid their fare, the immigrants were left to make their own way. The play is set in this time in Brooklyn where the family the play is about, Eddie, Beatrice and their niece Catherine, lives. The family are awaiting the arrival of Beatrice’s two cousins Marco and Rodolfo who have illegally immigrated to America to seek a better life and to earn money to send home to their families  Before the arrival of the two cousins the family are just living normally. Eddie and Beatrice are having a few problems with their marriage which are only made worse as the play goes on. Eddie and Catherine have a very close relationship and she looks up to him like a father. Eddie is very protective of Catherine and does not want her to get a job, wear high heel, wear short skirts or even grow up at all. He has looked out for her like a daughter since he and Beatrice took her in. However he is seeing her less and less as a niece or a daughter and more like a woman. He is starting to question his feelings for her, and the arrival of a possible new love interest for Catherine does not please Eddie. Catherine and Beatrice are quite close and Beatrice is quite like a mother figure to Catherine. In the first scenes we see that Beatrice sticks up for Catherine when Catherine wants to get a job and Eddie does not want her too. We can see there is tension in the family before the two Italians arrive but their arrival does not help the tension in the family. From the scene where Marco and Rodolfo arrive we can foresee that something is going to happen and there is going to be problems, especially between Rodolfo, Catherine and Eddie. Towards the end of the scene Rodolfo and Catherine are mostly talking to each other and Catherine seems quite smitten with Rodolfo. Especially when she finds out what a good singer he is. ‘(enthralled) leave him finish, it’s beautiful’ Eddie sees this and dislikes the fact that Catherine is giving Rodolfo so much attention. He firstly stops Rodolfo singing ‘look, kid; you don’t want to be picked up do ya?’ The reality is Rodolfo probably would not get picked up but Eddie did not want him to sing because he did not want Rodolfo to please Catherine. After he has stopped Rodolfo singing he tells Catherine to take her high heels off, this embarrasses and angers Catherine. Beatrice sees what Eddie is doing and is also angry at him for it. ‘Beatrice watches her go and gets up; in passing, she gives Eddie a cold look, restrained only by strangers, and goes to the table to pour coffee’ this quotation from the stage directions tells us how Beatrice is annoyed with Eddie for putting Catherine down and also shows us how she looks out for Catherine. Rodolfo irritates Eddie again by saying ‘especially when they are so beautiful’ and indicates to Catherine. Eddie can see that something is going to happen between Catherine and Rodolfo and we can see this from the stage direction with says ‘his face puffed with trouble’ this tells us that he does not want something to happen between Catherine and Rodolfo. Marco and Rodolfo clearly have a good brotherly relationship and Marco seems to have some control over Rodolfo as he seems able to tell him what to do. From this we can see that if there was ever a problem for Rodolfo, Marco would help him and look out for him.

Ethics Assignment Essay Example | Topics and Well Written Essays - 250 words

Ethics Assignment - Essay Example The major similarity between these associations is that they uphold the value of safety, competence, faithfulness, integrity, responsibility and honorably. Both the codes of conduct require engineers to be concerned about the public safety, welfare and health. Therefore, they should make decisions that do not harm the public whatsoever. Besides, they should act as competent professionals who only conduct services in which they were educated. Moreover, they should be honest people who do not engage in any deceptive act, but to be truthful to their employers and trustees so as to avoid any conflict of interest. Lastly, these codes of ethics require engineers to be honorable, lawful and responsible professionals who conduct themselves honorably to gain reputation and respect from the society. However, the only difference between these codes of ethics is that ASCE provides a close that advocate for career growth and development. Members of the ASCE are encouraged to continue with education and develop their careers. This can help in adding value to themselves and making them much better each day. So, these are the positions held by the codes of ethics of these engineering associations. Since hey are meant for the benefit of professionals and the general public, they need to be strictly adhered to without any unnecessary